Successful start for InterBev Beverage
NürnbergMesse North America is satisfied with InterBev Beverage, which was staged for the first time this year. The trade show for the U.S. beverage industry with its special focus on the retail market took place in Chicago from June 11–12, 2014. Together with concurrent trade shows FMI Connect, United Fresh, PMMI-PACK EXPO, and U.S. Food Showcase, it welcomed approximately 12,000 visitors. In March 2014, NürnbergMesse North America had announced that it would split the InterBev trade show into two trade shows, one targeting the retail trade and one for the beverage industry. “InterBev Beverage 2014 marked a successful start for the restructured events,” reports Andrea Paulinelli, the Trade Show Director for InterBev. The first InterBev Process, the sister trade show, is scheduled to take place in Chicago in 2015.