When devising a concept for a successful trade fair appearance, planning the exhibition stand is a crucial component because it’s your company’s calling card. The stand should not just be fit for purpose – it should also reflect your company’s DNA. However, many companies often feel out of their depth when trying to design exhibition stands themselves. We asked our colleagues from the Trade Fair Service Team how to design a professional exhibition stand in just a few steps using a stand configurator tool.
Mr Hausam, you were part of the project team that developed Stand Configurator 2.0. What is a stand configurator, and what can it do?
As the name suggests, the stand configurator
is a planning tool that allows you to design a customised exhibition stand. It’s intended for all exhibitors who are interested in building a stand but lack professional expertise in stand construction. The configurator allows exhibitors to plan their exhibition stand in just a few steps and get a realistic idea of what the stand will look like and how much it will cost. One of our objectives was to give exhibitors the confidence to tackle stand design by themselves. That’s why the stand configurator is designed to be as easy to use as possible. Anyone should be able to use it right away and understand the various options offered, or simply use it to get ideas.
What basic functions does Stand Configurator 2.0 offer compared with its predecessor?
Moritz Müller: The highlight of the new stand configurator is without a doubt the 3D view, which allows you to get a 3D preview of what the configured stand will look like. The rotating 3D view not only provides a very realistic impression of the future stand, the exhibitor can immediately see whether there’s enough room for the planned concept. In its present form, this function is unique on the market. In addition, the furnishings and fittings can be positioned and booked, and exhibitors can position their own machines or exhibits by adjusting a dummy. Thanks to the floor plan function, it’s possible to see the stand in its actual dimensions. The new configurator has been programmed to be completely responsive, so it also works on mobile devices. Using an eight-digit configuration code, your stand can be stored in the system and completed later, or forwarded to another person. This not only means that I can send it to colleagues or my boss, but also that it can also be re-used for the next event. This both saves time and increases customer loyalty.
Can special requirements also be accommodated?
Frank Hausam: There are around 35 different models of stands in the configurator, from simple modular designs to exclusive semi-customised versions. These stands can then be adapted to customer’s own preferences in the configurator. For example, the stand can be customised through the choice of colours and shapes for individual components or carpets. With the initial basic look, I can configure countless different variants from just one stand type. The exhibitor can therefore make the most out of their corporate colour scheme without a great deal of effort or soaring costs. All other elements come at fixed prices. When you’re finished with the configuration process, any special requests can be entered into a comments form, and we’ll ask the appropriate vendors about the price of each option. This also means that your work with the stand configurator isn’t necessarily the end of the process: Almost all of your wishes and requirements can be considered in subsequent discussions with us.
What do you believe are the greatest benefits for an exhibitor who plans their stand using the configurator tool?
Moritz Müller: One of the major advantages of the stand configurator is that it’s so easy and intuitive to use. We wanted to give exhibitors who aren’t familiar with stand construction the opportunity to design their own stand according to their individual requirements without needing a lot of technical expertise. The various steps and functions are self-explanatory, and you can see right away what the stand will look like. Furniture can be moved and positioned using the mouse or a finger. Placing an order via the stand configurator means that the exhibition stand has been completely organised and the exhibitor doesn’t have to deal with anything else. The exhibition stand is completely installed before the event and is dismantled again afterwards. All the exhibitor has to do is bring their own exhibits or display materials; everything else is handled by us as part of the complete package.
Suppose I am an exhibitor planning my trade fair appearance. What exactly do I have to do to get the kind of stand I want?
The home page www.standkonfigurator.de
takes you through the configuration step by step. Basically, you can get the stand you want in just five simple steps:
- Select event
- Select shape and size of your stand
- Select stand
- Configure (design, choice of furnishings)
- Complete ordering process
If you complete these five steps, you’ve configured your custom stand and you don’t need to deal with anything else. As an exhibition company, we see it as our role to support the exhibitor as much as possible before and during their trade fair appearance. With our Stand Configurator 2.0, we’ve created a planning tool which does exactly that.
Thank you very much for talking to us!