Nuremberg, 15 July 2025: As of now, NürnbergMesse has a new brand identity. Under the dynamic tagline “Hello Opportunities”, the company is not only launching its visual rebranding but also positioning itself even more clearly as a platform for innovation, connection and growth: “Hello Opportunities is more than just a brand claim – it is our commitment to our customers and partners for an inspiring, shared future – on-site and online!” says Peter Ottmann, CEO of NürnbergMesse Group.
The new brand identity signals a systematic refinement of the brand strategy; it is striking, forward-looking, and internationally compatible. The focus is on people – whether they are guests, exhibitors, visitors, business partners or employees. Helena Betsch, Design Director at strategy and design agency KMS TEAM, explains: “The positioning of NürnbergMesse as an international hub where people, companies and innovations come together is at the heart of the new brand concept and can be experienced in every detail of the brand. However, the power unleashed by connecting potential is not just the central idea of the brand but also the essence of collaboration: Hello Opportunities!”
The visual identity is characterised by vibrant colours (empowering orange, embracing red and inspirational pink), a brand-defining custom font and the use of connection shapes. In the design, they symbolise the essence of NürnbergMesse: connection, dialogue and collaboration. The company aspires not just to represent markets and business segments but to actively help shape them.
What began in 1974 with the aim of providing a platform for the regional economy has evolved into a global trade fair hub that welcomes more than 1.5 million visitors annually. In this context, NürnbergMesse sees itself as a venue where innovation and doing business are facilitated on an ongoing basis, not just sporadically. The new brand claim “Hello Opportunities” underlines this aspiration: as an invitation, a shift in perspective, and a strategic commitment for the future. The platform enables the use of new physical and digital formats that offer far more than traditional trade fair concepts. In the global exhibition market, NürnbergMesse is therefore increasingly positioning itself as an agile platform that gives purpose and substance to physical and digital spaces. “We see ourselves as a platform that brings together expertise, people and business models to facilitate a productive dialogue. In this context, innovation, sustainability and internationality are not mere buzzwords but the mainstays of the concept,” explains CEO Peter Ottmann.
Highly effective communication strategy
The concept for the new visual identity was developed by strategy and design agency KMS TEAM, which designed the brand to work across all media, from billboards to LinkedIn posts. Ensuring accessibility in line with WCAG/APCA standards is also an integral part of the corporate identity. The social media rollout of the new brand and related PR are being handled by Achtung! Mary.