Press release
Austin Convention Center, USA

The concentration of industry leaders makes Austin/Texas with the Austin Convention Center (pictured) the perfect venue for the first embedded world North America.

Press release NürnbergMesse

embedded world goes West

15. March 2023
  • embedded world North America exhibition premieres in 2024 in the “Silicon Hills”, Austin, Texas
  • New exhibition and conference format organized by subsidiary NürnbergMesse North America Inc.
  • NürnbergMesse continues its global growth programme with a second international edition of embedded world after China

NürnbergMesse is expanding westward with its embedded world exhibition: The first embedded world North America will be held in the “Silicon Hills” of Austin, Texas, the heart of the US computer and software industry, from 8 to 10 October 2024. Following the premiere of embedded world China in Shanghai from 14 to 16 June 2023, the North American edition will be the second international offshoot of this successful Nuremberg-based exhibition: “Embedded systems are now found in almost every smart device and form the basis for Industry 4.0,” says Prof. Dr Roland Fleck, CEO NürnbergMesse Group. “Accordingly, there is strong demand from abroad for a further international industry platform, which we will make available in the US in the future.” Fleck’s co-CEO Peter Ottmann adds: “With our new events in the US and China, we are also meeting the regional wishes and needs of our exhibitors and trade visitors in these two key embedded sector markets, while simultaneously pressing ahead with our own rigorous international growth programme.”  

The concentration of major industry players such as AMD, Apple, Dell, Google, Hewlett-Packard, IBM, Oracle and Wincor Nixdorf makes Austin the perfect venue for the first embedded world North America, which will be held in two exhibition halls at the Austin Convention Center. “North America has traditionally played a key role in the development of the embedded sector, and it still does with innovations,” says Dr Axel Sikora, Chair of the embedded world Conference and the embedded world Advisory Board. “We therefore firmly believe that embedded world North America will quickly find its place in the global network of the embedded community. I am very much looking forward to this trailblazing event.”

In looking after the US market in the future in collaboration with its partner WEKA FACHMEDIEN GmbH, NürnbergMesse will be meeting the wishes of the embedded world exhibitors: In an exhibitor survey, they expressed interest in taking part in a US offshoot of embedded world: “Although there are various events for the electronics sector in the US, there are none that focus on embedded systems,” says Benedikt Weyerer, Executive Director embedded world. “We are now closing that gap with embedded world North America.”

The new event will be organized and run by the US subsidiary of NürnbergMesse, headquartered in Atlanta. “We will develop an exhibition and conference format that perfectly adapts the successful design of the leading exhibition in Nuremberg for our customers in the US, providing a stage for both expertise and products in equal measure,” says Bill Ingwersen, Managing Director of NürnbergMesse North America Inc.

Further information on embedded world North America is available at:



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Dr. Ulf Santjer
Dr Ulf Santjer
Press Spokesman NürnbergMesse
T: +49 9 11 86 06-80 28
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Maximilian Hensel
Senior Manager Corporate Communications
T: +49 9 11 86 06-85 15
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About the NürnbergMesse Group

The NürnbergMesse Group is one of the 15 largest exhibition companies in the world. It is made up of NürnbergMesse GmbH and its 15 subsidiaries and affiliates. More than 1,000 employees work for the company at eleven locations in Germany, Brazil, China, India, Italy, Greece, Austria and the USA. In addition, the NürnbergMesse Group has a network of foreign representatives in over 100 countries. The portfolio comprises around 120 trade fairs and congresses, which focus as presence events and digital events on the five subject areas of Retail & Consumer Goods, Building & Construction, Process Technology, Electronics & Security and Social & Public. Their events secure jobs and generate billions of euros in tax revenue and purchasing power effects every year. This makes NürnbergMesse an important economic driver for the Nuremberg Metropolitan Region and the whole of Germany. As an employer and organizer of major events, NürnbergMesse assumes responsibility for people and the environment. It aligns its corporate activities with the 17 SDGs of the United Nations with the goal of climate neutrality in energy supply by 2028.