Sonia Prashar has been committed to international trade relations for three decades and, as managing director since 2013, has made NürnbergMesse India a major player among exhibition organizations on the subcontinent. The agreement with the EU represents a preliminary highlight for her. She was closely involved in the economic exchange – as one of many players who have helped shape this process over the years. In the interview, she emphasizes its significance.
Ms. Prashar, you expressed your delight at the conclusion of the free trade agreement between the EU and India, calling it a “long-awaited day.” Congratulations! How do you feel about it now, with a little distance?
The sense of fulfillment and optimism remain strong. After almost two decades of negotiations, the conclusion of the EU-India Free Trade Agreement marks a truly historic milestone in our bilateral relations. It sends a strong signal of strategic alignment and mutual trust in a rapidly changing global environment.
However, the conversation has now naturally shifted from celebration to implementation. Companies are asking practical questions: When will the agreement come into force, how will tariffs be phased in, and what should companies prepare for first? The true value of the free trade agreement lies not only in the conclusion of the negotiations, but also in how effectively it is implemented in terms of operational clarity and predictability on the ground.
In today's uncertain world, a rules-based and legally enshrined framework for trade and investment is in itself a strategic advantage. The free trade agreement offers this security, and that is of enormous value.
