Strong impetus for jobs, purchasing power, and tax revenue
NürnbergMesse is among the 15 largest trade fair companies worldwide – and provides sustainable impetus for the Nuremberg Metropolitan Region and the entire Free State of Bavaria.
The figures speak for themselves:
Effective value creation
According to an ifo study (December 2020), NürnbergMesse generates a total purchasing power of €1.93 billion. Of this, €1.11 billion is attributable to the Nuremberg Metropolitan Region. NürnbergMesse thus makes a significant contribution to the region's economic strength and ensures sustainable revenue in numerous sectors.
Employment effects in the region
As an economic driver, NürnbergMesse creates around 15,000 jobs, according to the study.
Of these, approximately 10,000 jobs are located in the Nuremberg Metropolitan Region.
The trade fair's economic impact therefore extends far beyond the exhibition grounds and secures employment in the region for the long term.
Significant Tax Revenue
In addition to generating purchasing power and employment, NürnbergMesse also makes a substantial contribution to public tax revenue.
According to an ifo study, NürnbergMesse's activities generate €360 million in tax revenue.
An Engine for the Metropolitan Region
The results of the ifo study clearly demonstrate that
NürnbergMesse is a stable and reliable economic factor that secures jobs, creates purchasing power, and generates public revenue – particularly for the Nuremberg Metropolitan Region.
From taxi dispatch centers to hotels and restaurants, all the way to exhibition stand builders – the value chain is broad and sustainable.
Sinan Ünlühan
“The trade fairs are as diverse as the visitors who attend them. And they are delighted when you can tell them a little bit about the history of Nuremberg.”
Cab driver Sinan is always on the move and takes passengers and trade fair visitors from all over the world to their destination. Always on board: exciting stories from Nuremberg's lively history.
Julia Rübsamen
“The city thrives on and with the trade fair. And the number and quality of hotels we have in Nuremberg would not exist if it weren't for the strong growth of NürnbergMesse over the last few decades.”
Julia grew up in the hotel and is now a passionate host herself. She has known many returning trade fair guests since childhood.
Uwe Friedrich
“What I find incredibly exciting about NürnbergMesse is the diversity, the internationality, and the colorful hustle and bustle it brings to Nuremberg. To such a small metropolis.”
Whether as Chairman of the Works Council at NürnbergMesse, football referee or DJ, Uwe likes to stand up – for people, rules and good humor.
Iris Wörnlein-Herbke
“We all have a common goal: we want the exhibitors to be happy.”
NürnbergMesse without Messebau Wörnlein? That hasn't happened in 50 years. Iris is a fourth-generation boss with heart and grew up at the exhibition.
Christian Wagner
“NürnbergMesse brings us a large international audience from what feels like every country in the world.”
Christian has turned his hobby of "enjoyment" into a profession and runs several restaurants and bars in Nuremberg's city center. With him, trade fair guests become part of the unique atmosphere.