Experiencing fairs

Yontex - Bavaria alliance in beverage technology

In time for the next BrauBeviale in Nürnberg (28-30 November 2023), NürnbergMesse and Messe München have sent a strong signal to the industry: By founding the joint venture Yontex, they are combining the forces of BrauBeviale and drinctec and creating synergies for the customers of both exhibitions.

Both exhibition brands remain unchanged in their orientation and with the respective dates. BrauBeviale is the three-day regulars' table of the industry in Nuremberg and the home for small and medium-sized companies, start-ups and global players. As the leading capital goods exhibition for Europe and with the European Beer Star as its flagship, it takes place annually - except in "drinctec years".

drinctec positions itself as the global business summit for the beverage and liquid food industry. It will also continue to take place every four years over five days in Munich. Here, suppliers and manufacturers from all over the world meet beverage and liquid food producers and distributors of all sizes. In the industry, the event is regarded as a premiere platform for world firsts.

BrauBeviale und drinktec bedienen eine Branche entlang der kompletten Wertschöpfungskette für die Herstellung von Bier, Wasser, Softdrinks, Fruchtsaft, Wein, Sekt und Spirituosen. 

Strengthening the industry's back

It is their high innovative strength that distinguishes the beverage and liquid industries, and it is the two trade shows that reflect the trends in the sector. "The two trade fairs want to maintain and expand this strong position in the competitive, global environment," is how the two Munich trade fair bosses, Dr. Reinhard Pfeiffer and Stefan Rummel, specified the merger under the joint "Yontex" umbrella.

The aim, they say, is to strengthen the industry's back, to focus even more strongly on its needs in the development of new themes. Peter Ottmann, CEO NürnbergMesse, puts it in a nutshell: "Yontex is for the benefit of our customers, our partners, the cities in which we hold exhibitions, and in the end it also consolidates Bavaria's leading role in this exhibition segment worldwide."

Trade show customer remains the focus

"The Industry" moves along the complete value chain for the production of beer, water, soft drinks, fruit juice, wine, sparkling wine and spirits. The spectrum of exhibitors' offerings ranges from raw materials, ingredients, process technology as well as bottling plants, packaging technology and design to logistics solutions and marketing ideas. "What is happening now is a sharpening of the focus and differentiation of the two exhibitions from each other - no further mergers are planned for other industry events," explains Rolf Keller, Managing Director of "Yontex," which is based in Nuremberg.

The new company Yontex will focus on the customer-centric orientation of the events. This includes the further development of existing event formats, the development of new topics and the tailoring of offers to national and international markets. There are central contact persons for customers.

In addition to the trade shows in Nuremberg and Munich, the "Yontex" strategy is also effective at the annual drinc technology India and the biennial China Brew China Beverage.

Als erste gemeinsame Veranstaltung findet im November die BrauBeviale in Nürnberg statt.

BrauBeviale as "Yontex" premiere

The first joint event will be BrauBeviale in Nuremberg in November, without any noticeable changes for exhibitors and visitors and with the familiar contact partners. The "Yontex" project has a very clear focus on beverage technology and liquid foods. Rolf Keller emphasizes the unique character: "Further mergers for other industry events are not planned."

Redaktionsmitglied Reinhold Gebhart
Reinhold Gebhart
Online Editorial // Editor for Vincentz Network
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