Strengthening the industry's back
It is their high innovative strength that distinguishes the beverage and liquid industries, and it is the two trade shows that reflect the trends in the sector. "The two trade fairs want to maintain and expand this strong position in the competitive, global environment," is how the two Munich trade fair bosses, Dr. Reinhard Pfeiffer and Stefan Rummel, specified the merger under the joint "Yontex" umbrella.
The aim, they say, is to strengthen the industry's back, to focus even more strongly on its needs in the development of new themes. Peter Ottmann, CEO NürnbergMesse, puts it in a nutshell: "Yontex is for the benefit of our customers, our partners, the cities in which we hold exhibitions, and in the end it also consolidates Bavaria's leading role in this exhibition segment worldwide."
Trade show customer remains the focus
"The Industry" moves along the complete value chain for the production of beer, water, soft drinks, fruit juice, wine, sparkling wine and spirits. The spectrum of exhibitors' offerings ranges from raw materials, ingredients, process technology as well as bottling plants, packaging technology and design to logistics solutions and marketing ideas. "What is happening now is a sharpening of the focus and differentiation of the two exhibitions from each other - no further mergers are planned for other industry events," explains Rolf Keller, Managing Director of "Yontex," which is based in Nuremberg.
The new company Yontex will focus on the customer-centric orientation of the events. This includes the further development of existing event formats, the development of new topics and the tailoring of offers to national and international markets. There are central contact persons for customers.
In addition to the trade shows in Nuremberg and Munich, the "Yontex" strategy is also effective at the annual drinc technology India and the biennial China Brew China Beverage.
