Experience innovations on site: Supplement to digital exchange
Digital formats are already making a significant contribution to making business exchanges location-independent and particularly economical. Every business trip saved reduces emissions. But in order to experience exciting innovations and initiate synergies, personal encounters are important and travel is therefore not always avoidable. This is why NürnbergMesse brings together international experts and their innovations. Many visitors find these meetings indispensable. This is confirmed by the latest AUMA study by the Association of the German Trade Fair Industry on the added value of trade fairs, conducted in collaboration with Prof. Dr. Harald Zeiss, Director of the Institute for Sustainable Tourism at Harz University of Applied Sciences. 61 percent of participants stated that business contacts could not have taken place in the same quality digitally: especially when it comes to networking (65.7 percent) and initiating business and exchanging information (62.7 percent).
One trade fair visit can replace up to eight business trips
The 3,000 respondents recorded an average of 13 contacts per day. A visit to a trade fair therefore replaces an average of five business trips. International guests even avoid an average of eight trips with one trade fair visit. 45 percent of visitors consciously plan further appointments around their trade fair visit. As a guest of NürnbergMesse, efficiency can also be increased by simple means - and with further sensible decisions, the ecological footprint is also smaller.