In a recent study, the ifo Institute for Economic Research presents the importance of NürnbergMesse as an important economic engine for the Nuremberg Metropolitan Region, the state of Bavaria, and all of Germany.
According to the institute’s calculations, during the pre-COVID years NürnbergMesse and its events generated purchasing-power effects of some EUR 1.93 billion annually for Germany, along with about 15,600 jobs and tax revenues of more than EUR 365 million.
Valuable results for both people and business – both of which the COVID-19 pandemic has severely impacted. Cancellations and postponements during the 2020 exhibition year cost Germany EUR 1.55 billion in buying power.
The economic purchasing-power effects triggered in Germany by the events (including building investments) amount to 1.93 billion euros. This is the value of all goods and services whose provision is necessary to meet the demands and requirements of exhibitors and visitors in the Nuremberg Exhibition Centre.
The employment effects associated with event-induced production secure around 15,600 jobs in a "normal" average event year in Germany. Of these, the metropolitan region accounts for more than 10,100 jobs.
In total, the events in the Nuremberg Exhibition Center generate direct expenditure of over 1.43 billion euros. The City of Nuremberg accounts for around 600 million euros of this (42% of all event expenditure).
The average expenditure per visitor for the exhibitions in Nuremberg is close to 390 euros - and considerably higher for some exhibitions. This applies above all to exhibitions with an above-average proportion of foreign trade visitors, who stay longer in Nuremberg than domestic visitors.
The event-induced purchasing-power effects increased by 17% in the period from 2014 to 2019. The city of Nuremberg and the metropolitan region in particular benefited from the increased internationality. This is due to higher overnight stays and increased spending in the gastronomy sector.
The production processes triggered, the resulting income and private consumption generate tax revenue. For all regional authorities in the Federal Republic of Germany, an average event year results in tax revenues of 365 million euros.
Around 890,000 overnight stays are based on exhibitions and events in the Nuremberg Exhibition Center. This is around a quarter of all overnight stays in Nuremberg. For the metropolitan region as a whole, the trade fairs and congresses generate 1.25 million overnight stays.
To protect against the spread of the corona virus, almost all events in the Nuremberg Exhibition Center were cancelled, postponed or held digitally from March 2020. This resulted in a loss of purchasing power for the Nuremberg Metropolitan Region of 880 million euros. For Germany as a whole, this resulted in a reduction in purchasing power of 1.55 billion euros.
Header: NürnbergMesse / Heiko Stahl