The cross industry and scientifically supported data collection was conducted by ServiceValue, commissioned by Germany Test and Focus Money. Around 16,500 companies across Germany were examined in 2024 and 2025.
The methodology included comprehensive monitoring: identifying, collecting, analyzing, and evaluating online information (social listening), as well as crawling several hundred million online sources with the help of artificial intelligence. In a second step, an extensive questionnaire was sent to the companies.
NürnbergMesse: Major Steps Toward Digital Excellence
“This award is both a great recognition and an incentive for us to continue consistently on our path – and to actively shape the digital transformation not only of NürnbergMesse but of our entire industry,” says Dr. Martin Kassubek, Senior Vice President Business Development at the NürnbergMesse Group.
Significant progress has already been made on the path toward a future‑oriented trade fair infrastructure – with the development of solutions ranging from intelligent visitor management and digital platforms to data‑driven services for exhibitors and organizers.
This year, the new eCommerce platform is celebrating its premiere. It enables NürnbergMesse customers to design their trade fair participation. The ordering process has been completely redesigned and tailored to customer needs. The platform will be used for the first time at FENSTERBAU FRONTALE and will then be rolled out to all own events over the course of the 2026 exhibition year.
With these and other digital innovations, NürnbergMesse placed second among exhibition venues in the ServiceValue study.
