Customer Stories: Toys and Nuremberg Are Deeply Connected for Bruder

From orders to relationships

In the past, trade fair success was measured largely by the number of immediate orders. Today, business deals are often concluded later and increasingly through digital channels.

What has remained unchanged is the core of the Toy Fair: personal contact. “Personal relationships are especially important,” he says. For Paul Heinz Bruder, Nuremberg remains the most important international trade fair for the toy industry – a place where the key players of the global toy world come together once a year. When it comes to global networking, his assessment is clear: Nuremberg is “the place to be.”

The Toy Fair as a global platform

The Toy Fair in Nuremberg is one of the most important trade fairs in the industry worldwide. At its 74th edition in 2025, around 2,362 exhibitors from 71 countries showcased their products, while approximately 57,500 trade visitors from 126 nations used the fair as a central platform for market insight, product innovation and exchange.

For Bruder, this international reach is the decisive factor: “Once a year, having the opportunity to meet all key contacts in one place – that’s what makes it special.”

Tradition with a forward view

The Bruder family has been active in the toy industry since 1926 and present at the Toy Fair since 1975. The name “Paul Heinz” combines generations – named after his grandfather Paul and his father Heinz. This year marks 100 years of toy industry history for the family, while the Toy Fair celebrates its 75th anniversary.

For Paul Heinz Bruder, this is more than just an anniversary – it stands for continuity and future at the same time. “We want to show that we will still be here tomorrow,” he says.