• 05/26/2026

Interzoo: Between Growth and Responsibility

Why sustainability has long become an economic necessity for Elliott Harris – and why the pet food industry must now act collectively – was the focus of his keynote at the Interzoo Sustainability Conference 2026.

Written by Stefan Jablonka

A woman with long blonde hair holds a sign reading “Welcome to Interzoo 2026” in an exhibition hall filled with visitors.

The pet food industry is facing a transformation that goes far beyond packaging, recycling rates, or individual ESG measures. This was precisely the message at the first Interzoo Sustainability Conference 2026 in Nuremberg. Elliott Harris, one of the world’s leading economists on sustainable development, spoke about the future of business, risk, and responsibility – and made it clear: sustainability is no longer an optional add-on, but a fundamental requirement for economic stability.

The former Assistant Secretary-General of the United Nations and former UN Chief Economist for economic development opened the conference with a clear diagnosis: ten years after the adoption of the Sustainable Development Goals (SDGs), the world is not on track in many areas. At the same time, the debate is becoming increasingly complex – geopolitical tensions, economic uncertainties, and short-term profit expectations make long-term decision-making more difficult.

And yet, Harris articulated an equally clear counterpoint: it is not sustainability that threatens profitability, but rather the lack of sustainability that will become a long-term risk.

Sustainability as a business risk

Harris framed his argument less in moral terms and more in economic logic. Climate risks, resource scarcity, air pollution, and unstable supply chains are no longer purely environmental concerns – they are concrete economic factors.

He illustrated this with an example from the insurance sector. Hurricane Andrew in 1992 caused billions of dollars in damage in Florida and brought several major insurers close to collapse. The industry responded by fundamentally rethinking how risks are modeled and by integrating climate risks into calculations. When Hurricane Sandy struck twenty years later and caused even greater damage, insurers were significantly better prepared.

For Harris, this is the key point: sustainability is increasingly becoming part of traditional risk analysis. “If we don’t act, it will become more expensive,” he said in a discussion with moderator Paul van der Raad – a statement that condensed the core message of his keynote.

A self-critical view of the sustainability agenda

Harris also spoke openly about shortcomings in international sustainability policy. In retrospect, the development of the SDGs underestimated how closely sustainability is linked to financing and business models.

“With hindsight, I would have brought bankers to the table and involved the financial sector much earlier,” Harris said. Financial markets had recognized early that sustainability is closely tied to risk management. Politics alone is not enough. What is needed are economically viable sustainable business models and clear transformation pathways for companies. With this perspective, Harris shifted the sustainability debate – from awareness and responsibility toward incentives, financing, and economic governance.

Person speaking at podium in front of screen at conference with plants.
At the Interzoo Sustainability Conference, Elliott Harris explains why sustainability is becoming an economic necessity.

Why the pet food industry is particularly in focus

In the second part of his keynote, Harris turned his attention to the global pet food industry. This sector has become economically significant, with strong growth, rising consumer demand, and a correspondingly large ecological footprint.

He focused in particular on what he called the “premium paradox”: the trend toward higher-quality, protein-rich, and resource-intensive products. The increasing “humanization” of pets has led consumers to expect more from pet food – while simultaneously increasing the industry’s environmental impact.

Harris did not fundamentally question growth or innovation. Instead, he argued that sustainability must become an integral part of product and business quality – not merely a downstream communication effort.

Collaboration instead of isolated action

One idea ran through the entire conference: sustainability challenges in global supply chains cannot be solved by individual companies alone. Harris therefore explicitly called for stronger cooperation within the industry. His key message was simple: collaboration.

The sector needs to define shared goals and “speak with one voice.” Only then can financial markets, regulators, and policymakers support transformation at scale.

Sustainability as a strategic future issue

The fact that Interzoo dedicated an entire conference day to sustainability highlights the growing importance of the topic within the global pet industry. Since 2018, sustainability has been part of the trade fair agenda – initially in smaller formats, now as a dedicated international conference.

Author

Portrait of Stefan Jablonka
Stefan Jablonka
Freelance journalist