• 09/16/2026

women@GaLaBau: Finding Your Own Path as a Daughter

Women connect, and trade fairs provide the stage for it. Networking formats for women create space for exchange, visibility, and new perspectives. They bring together experts, executives, and emerging talent, encourage dialogue, and strengthen the presence of women within their industries. In this interview series, we present NürnbergMesse networking formats and speak with women who help shape them.

Written by Johanna Köhler

Large group of participants at the women@GaLaBau networking event indoors.

This year marked the premiere of women@GaLaBau, a dedicated networking format for women in the green industry. The joint initiative by TASPO and NürnbergMesse increased the visibility of women in gardening and landscaping, promoted professional exchange, and created space for new perspectives. Topics discussed during the inaugural event included career paths, leadership responsibilities, work-life balance, and the future of the industry.

One of the speakers at the networking event was Vivian Weißmüller, Commercial Managing Director and sole shareholder of Garten- und Landschaftsbau Weißmüller GmbH & Co. KG, which employs around 100 people. She officially took over the family business at the beginning of 2023 after gradually assuming responsibility since 2021. As a master craftsperson and technician in landscaping, as well as holding a bachelor's degree in landscape architecture and a master's degree in landscaping, she combines professional expertise with entrepreneurial thinking. In her presentation, “Succession in a Family Business: Finding Your Own Path as a Daughter,” she spoke about responsibility, generational change, and developing an individual leadership style. In this interview, she shares the experiences that shaped her journey, how she balances tradition and change, and why networks will play an important role in the future of the industry.

Ms. Weißmüller, you have taken over the family business and now lead a team of around 100 employees. Was there a moment when you realized: “Now I am following my own path”?

Actually, I didn’t initially want to take over the company. That changed over time. My vocational training and studies were later deliberately geared toward business succession.

A decisive turning point came when my father became seriously ill during my studies. Succession had always been planned, but suddenly I had to assume responsibility much sooner than expected. During that period, my perspective on the company changed fundamentally. I realized that a family business is much more than buildings, machinery, or numbers. It is the people who make the difference. At some point, I understood that we are not simply employing people; together, we are the company. That idea is reflected in our guiding principle: “WE are Weißmüller.”

I didn’t realize I was following my own path when I took on a specific position. It happened when I started viewing the company as my own responsibility and began developing it together with our team.

Two people wearing red polo shirts standing side by side against backdrop.
Generational change works best when experience and new ideas come together.

In your presentation, you spoke about developing your own leadership style as a daughter. How do you preserve family-business traditions while introducing new ideas?

For me, tradition does not mean continuing everything exactly as it has always been done. What matters most is preserving the values that made a company successful in the first place. For us, those values include reliability, a family-oriented culture, and high quality standards.

At the same time, markets, employees, and customer expectations evolve. As a result, structures and processes must evolve as well. Over the past few years, we have modernized many workflows and further developed our organizational structure.

It is important to me to involve people in these changes rather than simply imposing them from above. I see myself as a bridge between generations. The experience and knowledge of my parents are incredibly valuable, while new ideas also need room to grow.

The green industry is becoming more diverse, yet women in leadership roles are still not the norm. What changes are you observing in the landscaping sector?

I see a lot of positive movement already happening. More young women are consciously choosing careers in landscaping, whether through apprenticeships, university studies, or professional development programs.

Visibility has also improved. Women have always been part of the industry, but they were often less visible in management positions and industry events. Today, networks and formats are being created specifically to encourage this exchange. I see that as a very positive development.

Even so, we have not reached our goal yet. I hope that women will eventually be viewed completely naturally as entrepreneurs, master craftswomen, site managers, and executives. At some point, nobody should be surprised when a construction site or a company is led by a woman.

You are driving digitalization and modern working processes within your company. What opportunities do you see for the next generation of professionals and leaders in landscaping?

For me, digitalization is not an end in itself. It should help us work better. In landscaping, there are many interfaces between construction sites, offices, planning, estimating, and machinery. When information becomes available more quickly and processes work together efficiently, we save time and avoid mistakes.

For the next generation, this creates significant opportunities. Modern leadership is no longer just about organizing construction sites. It is also about using data effectively, understanding processes, and connecting people.

At least as important, however, is exchange with others. Many challenges affect not just one company but the industry as a whole. This is why young entrepreneurs especially benefit from networks where they can openly discuss market developments, employee management, and business decisions. For me, digitalization and networking go hand in hand.

What advice would you give young women who want to take on leadership roles or succeed a family business?

My first piece of advice would be: don’t try to play a role. As a young woman in a leadership position, you sometimes feel pressure to be especially tough, loud, or perfect. I believe that is the wrong approach. You do not have to know everything immediately. But you should be willing to learn, ask questions, and take responsibility. You should also build a strong network. I have benefited enormously from having people with whom I can exchange ideas honestly and openly.

When it comes to business succession, my advice is this: respect what has been built, but do not be afraid to do things differently. You are not there to become a copy of the previous generation.

And perhaps most importantly: believe in yourself. There will always be people who tell you that you are too young, too inexperienced, or simply not the right type of person for a leadership role. You do not have to make every opinion your own.

Person giving presentation to audience during women@GaLaBau event.
Formats like women@GaLaBau provide space to share experiences and learn from one another.

Author

Portrait Johanna Köhler
Johanna Köhler
Online Editing // PR Trainee