75 years of Holtmann+: Celebrating what was - shaping what is to come

What began as a local carpentry business quickly developed further: Holtmann recognized the potential of the emerging trade fair construction sector early on. With customers such as SABA, Kienzle and Westdeutscher Rundfunk , projects were already being realized in the 1960s not only in Germany, but also in Paris, Moscow and London. It was the beginning of an international success story.

The 1980s marked a new phase: Holtmann once again demonstrated its ability to innovate with its entry into civil engineering and innovative spatial solutions such as the GEOBAU spatial structure. Modular timber construction, sustainability and design precision characterized this era.

The 1990s were marked by change and professionalization: with the next generation joining the management and a strategic expansion of the company divisions, Holtmann positioned itself as a modern, service-oriented service provider in the field of trade fair construction and civil engineering.

The 2000s were also characterized by growth and vision. Expo 2000 in Hanover became the benchmark for the company's performance. At the same time, the company underwent a strategic change towards "LiveCom" - communication in space - and increasingly expanded its activities to international markets.

In the following decade, Holtmann's innovative strength manifested itself in new brands, creative spatial solutions and a consistent focus on sustainability. Projects at the world exhibitions in Shanghai and Milan, the expansion of digital tools such as virtual reality and numerous awards and certifications underlined the company's claim to set standards not only in terms of craftsmanship, but also in terms of content. The "Black Box" - the company's own creative and showroom - became a place to develop ideas.

The 2020s began with the challenge of the coronavirus pandemic - and became a driving force for transformation for Holtmann. With the introduction of a uniform brand strategy under "Holtmann+" and the expansion of digital, hybrid and strategic services, the company transformed itself from a traditional stand builder into a holistic LiveCom service provider. Sustainability, digital solutions and holistic brand staging have shaped the company's self-image ever since. With projects for clients such as Stadler, WAGO and IdeenExpo, Holtmann+ continues to demonstrate its creative power today - both nationally and internationally.

Further insights into the company's history and anniversary can be found on the Holtmann+ history and anniversary page.

In 2025, Holtmann+ stands for much more than trade fair construction: as a 360° provider of live communication, the company supports its customers in the development and implementation of sustainable experiences - live, hybrid or digital. Always at the center: the combination of traditional craftsmanship and modern technology.

To mark the anniversary, we spoke to Jörg Zeißig, Managing Director of Holtmann+, about the history, present and future of the company.

What does it mean to you to be part of the Holtmann+ story?
It is a great honor and responsibility at the same time. The history of Holtmann+ is characterized by people who have shaped the company with passion and a spirit of innovation. Being part of this history fills me with pride.

What makes Holtmann+ special for you?
The combination of traditional craftsmanship and the pursuit of innovation. We manage to create authentic brand experiences that have a lasting effect.

How do you experience the values in the company?
Our values such as trust, partnership, passion and sustainable innovation are not just words, but are lived every day - by each individual and every member of the team.

What does it mean to you to lead Holtmann+ into the future as Managing Director?
It means maintaining a balance between preserving our traditions and having the courage to embrace change. I see it as my task to make the company fit for the future while at the same time preserving our identity. I am convinced that this will enable us to serve our customers credibly and very well in the long term.

Where do you see the greatest opportunities for Holtmann+?
In the further development of our digital expertise and, above all, the sustainable design of live communication. Our customers' needs are changing and we are ready to play an active role in shaping these changes.

What do you wish the entire team for the future?
I hope that we all continue to work together with enthusiasm and team spirit, break new ground and always keep our values in mind.

Holtmann+ has never made its path easy - and that is precisely why it is where it is today: In an industry that thrives on change, the company has become a shaper. At Holtmann+, sustainability is not just thought, it is done. Creativity arises from the interplay of experience and curiosity. The team - now over 130 employees - is both the heart and the driving force.

For Holtmann+, the celebration of its 75th anniversary is not a look back, but a new beginning. Together with customers, partners and its own team, the company is continuing on its path - with courage, a wealth of ideas and a clear commitment to quality and humanity